No Brainer SEO Tips for Blogger Blogs

No brainer SEO tips for Blogger blogs
After plugging my ears every time I heard this all too familiar blogging word, I recently decided it was time I gave SEO (search engine optimization) a chance.  I have heard about it but the concept seemed just too confusing to understand.  After reading a helpful post on SEO and doing some research, I think I have it a little more figured out.

So today my goal is to help those of you learning about this for the first time, just like me, understand SEO and apply it to a Blogger blog.  It actually is pretty easy.  If it wasn't I would not even bother to take the time to share this with you!  Breathe deeply.  Holding hands--we can do this together!

In a nutshell, SEO is search engine optimization.  In a non complicated version this means there are certain things you can adjust to your posts to make it more likely to come up in a search engine (i.e. when people Google a search word, whether or not your related post comes up).  Of course great content is always key at finding new readers, but these tips and tricks will help bring your posts higher up in search engines resulting in more people finding your content.

Here are my no brainer tips on SEO specific to Blogger blogs (some of these tips you only have to do once and they are permanently set up while others should be done every time you post):

ADD A META DESCRIPTION TO YOUR BLOG (one time only fix!):

This is where you add a description of your blog and the general topics you post about.  You want to include search words that people will search for that fit what you blog about.

How to find it (You can see a visual of these directions here including screenshots of what these pages look like):
-Open up blogger dashboard
-Settings
-Meta Tags>Edit
-Click "yes" to enable search description and add in a description.  My description says:
I included my name because I want it associated with my blog but you don't have to if you want it to be private.  I included the tagline for my blog as well as four topics I blog about the most.  I also choose to include home decor and decorating as both could be searched for.

RENAME YOUR PHOTOS (every time you post):

By changing the name of your photos, this is yet another easy way for your images and post to be found in a search engine.  I edit all of my photos.  All of them.  And I know many of you don't.  And I get it.  It took me awhile to get on the editing bandwagon but it really does make a difference.  The reason I say this is because in my opinion, renaming your images is most easily done during the editing process.  But if this is still way over your head, you can still rename your photos within your blog post draft.


SEO tips for blogger blogs

How to do edit image names:
-Upload your photo into your post
-Put your mouse over the photo and click on "Properties"
-The box above comes up.  You can now include a new title for your image as well as alternate text.  Both of these names need to be descriptive of your post and can be the same exact name.  For example, if you did a fabric wreath tutorial you should name your image and alt text "fabric wreath tutorial."  I cannot explain why they both should be the same, but they are both important and should be edited.  If you are smarter than me, you can read this post that explains the importance of the two.

Whatever you rename your photos will also be the description that comes up when someone pins your image on Pinterest which can be helpful in encouraging the likelihood of it getting repinned!

ADD A SEARCH DESCRIPTION TO YOUR POST (every time you post):

In Blogger draft, on the right side is your post settings.  This is where you add labels and can schedule your posts.  There is also a place where it says "search description."  This is where you want to give a brief description of your post.

"How to make a fall inspired fabric wreath."

SEO tips for blogger blogs

UPDATE YOUR BLOG NAME TO INCLUDE A DESCRIPTION (one time only fix!):

Your blog name can also include a few key words that describes your blog that will help it being found via search engine.

-Open up Blogger dashboard
-Settings>Basic
-Title: include your blog name and some descriptive words about your blog.

Mine says:
"Domestic Fashionista | Creative Homemaking, Home Decor, DIY, Entertaining, Simple Living"

Our photography website includes names of cities we are nearby so that when someone looks for a "Sacramento area photographer" we will come up:
"Urke Photography | Sacramento, Roseville, Northern California Wedding-Family Photography"

INCLUDE KEY WORDS IN YOUR TEXT (every time you post):

Throughout your post you want to use some key words that will help describe your post.  So for example, you will want to use "fabric wreath tutorial" throughout the post including:

-Post title
-Include the key words in your first paragraph of the post
-Search description (what I just mentioned above)
-In your photo title and alt text (as mentioned earlier)
-In the permalink--your URL can be customized which can also be found on the right "post settings" sidebar of your draft.
-A few times throughout your post (you don't want to overdue it with the key words so that you don't lose the quality of your content but a few times should be good enough without sacrificing it)

// If your head is spinning right now, it's okay!  I know it is easy to put these things off but the sooner you learn the better off your blog will be.  Remember that you do not have to have it all figured out but hopefully this can be a platform for some of you to learn more about SEO.  The internet can be your friend and answer all kinds of technical questions when it comes to blogging.  Don't be afraid to research.  Every time I look up some helpful blogging information I want to remember for later, I often pin it to my Blogging Pinterest board.  Check it out for some more helpful blogging tips! 

I would love to hear, any other SEO tips or suggestions out there?

And if you are ready to take the jump into learning more about SEO, this post is a great resource.

Simple blogging tips on how to run a successful blog


Pin It!

17 comments:

  1. Thank you for taking the time to post this! It's very helpful!! Much appreciated!
    Have a great day!

    ReplyDelete
  2. Excellent post Ashli! Thank you so much for sharing this info! And I love the new look of your blog! Did you do it yourself? Have a wonderful weekend! Angie xo

    ReplyDelete
    Replies
    1. Thanks Angie! I did design it myself! And am hoping this blog series can help and inspire bloggers who want to do all the behind the scenes blog work themselves!

      Delete
  3. Wonderful information and so easy to follow. Thanks! (found you while Pinterest surfing!) Looking forward to following you for more great info.

    ReplyDelete
  4. Thanks for explaining everything so simply! Every time I start to read about SEO my eyes glaze over, but you broke it down. I can totally do this :)

    ReplyDelete
    Replies
    1. I am so glad! My eyes were glazing over trying to write it so I am so happy it came out understandable!

      Delete
  5. Super helpful post! A couple of these things I knew about, but others are so easy and I had no idea. Does the search description appear anywhere on your blog or post or is it just an internal thing?

    ReplyDelete
    Replies
    1. It shows up in a search engine. So if your post came up in a search it would be a little blurb underneath it. Almost like a summary of what the post is about for the person to read before clicking over. It also shows up on Facebook if you share the link. The little blue box that shares your image and title also shows some text underneath. Otherwise either part of your post comes up there or a snippet of the most recent comment. So definitely worth doing and good to write the description well. I was writing something kind of brief and once I realized people can actually read it I tried to make it better and grammatically correct!!! ;) I did notice on our Urke Photo blog that there was no place for a search description so it may or may not be available depending on the version of blogger or layout you are using.

      Delete
  6. Thank you so much for writing this. When I first heard about SEO, it wasn't really explained. I was just told I needed to do it. I did some research and just felt so confused and frustrated about it all. I didn't know where to begin or what in the heck to do. This explained things so much clearer.
    When you rename your photos in post, do you name them all the same thing? Or do you choose different, related names? Thanks again!

    ReplyDelete
    Replies
    1. When I rename my photos after editing them I usually name them all a specific name like "bedroom makeover" or "Mexico Vacation." But then in renaming the photo in "image properties" I rename them what I want them to be pinned as and try to be as descriptive as possible. When you pin an image to pinterest it pins the image property name if there is one. If there isn't an image property name it pins your blog name and blog title. So I try to put it in terms that is most likely to get repinned like "easy felt wreath tutorial"...even adding in the word easy makes it more likely to get clicked on.

      If the post is image heavy I only change the image properties of the main photos, images most likely to get pinned. And I usually rename all the photos I change the same thing (but it is fine too to name them differently if you find that fitting but not necessary. One good description should be enough). If there are a variety of photos that are different from eachother...say, a roundup of recipes. I will rename each of the photos as something like "5 delicious soup recipes for fall" that tells about the post as a whole and not just the one image. Obviously, in Pinterest the description can be changed to be more descriptive to what the pinner is interested in but not everyone takes this extra step. You could also choose to name one header type image "5 soup recipes..." and then the individual pictures "tortilla soup" and "corn chowder" so that if someone is looking for one specific thing that there is more of a likelihood that it will show up. In my opinion both are important. You want your image descriptions pinnable phrases but still specific enough for SEO purposes.

      As for SEO having your images have the extra descriptions is helpful. If your original image describes what you are writing about than I wouldn't worry about changing the image property for all of your photos. Instead one or two is enough.

      Hope that makes sense!

      Delete
    2. Definitely makes sense. Thank you for explaining all that :-)

      Delete
  7. Hey Ashley! I saw where you were having awful problems with your computer. I'm so sorry! I know that's stressful. :o( Hopefully everything is retrievable on the hard drive.

    Seeing as you're probably drowning in emails when you finally get things back up and running, please don't feel like you need to respond right away, I just had a quick question for you that I thought you *might* just know since you were so helpful with all that other stuff up there. Under Settings in blogger, in the Site Feed section, there is a 'Post Feed Redirect URL' option. Do you use that, or do you just leave it blank for your own blog? My feed is with Feedburner, so I'm not sure if I should put my Feedburner address in there or not. If you don't know the answer off the top of your head, don't go looking for it. I know you're a busy lady! I'll be able to figure it out if you don't know! :o)

    ReplyDelete
  8. @sarah kate--yep, just put your feedburner address in there! :)

    ReplyDelete
  9. Thank you for these tips! I am going through and adding a search description to my 150+ posts and will always include them as I write new posts. I am also going to spend a lot of time renaming my pictures. I had learned the importance of that but not how, and yes, I always edit my photos. I really appreciate your post!
    Bonny @ thedomesticatedprincess.com

    ReplyDelete
  10. Thank you for explaining this, and for the detailed explanation in the comments for naming the photos for pinning! Very helpful to me, as I just launched my new blog today. :)

    ReplyDelete

You can also email me at domesticfashionista {at} yahoo {dot} com.

Related Posts Plugin for WordPress, Blogger...

ShareThis